Real people, in real spaces, on a real budget.
LaurInteriors, based in Milwaukee, is an interior decor, styling & design resource for everyday people. Like you and me. I don’t live in a giant fancy house. I don’t have a designer wardrobe. But I love my house and I love my wardrobe. Good design doesn’t have to cost an arm and a leg! All you need is an open mind and the “aesthetic eye” of LaurInteriors. And I want you to LOVE LIVING IN YOUR OWN LIFE too!
LaurInteriors began in my senior studio class back in 2004 at Harrington College of Design in Chicago, IL as part of our assignment was to name our own business. It seemed so imaginary at the time and I simply liked the way the words merged fluently. Not knowing that just creating that name was igniting a fire to pursue my passion, that would burn for years to come! After graduating with honors and a BFA in Interior Design, I set out to decorate the city of Chicago. I began with visual merchandising. Outfitting mannequins was just as fun as shopping for myself! I styled mannequins, interior display walls & vignettes, and street window displays for H&M as well as Paul Stuart, both on Michigan Avenue. I moved on to manage the Home Fashions showroom of a Benjamin Moore retailer. I performed countless paint color consultations, and consulted on custom drapery, hard & soft window shades, wallpaper and custom soft goods. It was extremely beneficial to learn the world of textiles and window treatments, as it is intricate and not taught in Interior Architecture. Moving towards my passion I sought out furniture positions and consulted at the showrooms of Design Studio, Restoration Hardware, and BoConcept Chicago. I fell in love with helping people enjoy their living spaces more, and I realized I was helping them love living in their lives! LaurInteriors came to life when I started freelancing about 4 months before the market crash of ’08. I managed to stayed afloat with other employment and never lost my passion for aesthetics. Over those years I learned that people can be intimidated by the idea of hiring a designer and that some of the best interiors aren’t necessarily high-end. Sure, we all know money can buy anything, but that’s in the celebrity/1% world most of us will never live in..
Good interiors make you FEEL good!
Period. Regardless of the price of your cocktail table or drapery rod finial, does it make you feel good? Do you like the way it looks? Does it make you happy when you look at it? I believe that interior design and decor is about evoking an emotion. Not spending a lot of money. And more importantly evoking the right emotion. Most of us “like”, and actually like pictures of rooms and houses we see online and in magazines. But do you know why we like them? We like the way it makes us feel when we look at the picture and imagine ourselves in that space or that life. “Oh how happy and perfect my life would be if my kitchen just looked like THAT!” or “If I had THAT living room, then I’d be sure to keep it tidy all the time.” Maybe?! Why not try? Why not strive for more aesthetic spaces in your own home?
Together we can make that happen. Depending on your spaces and its’ needs, creating interiors that you love living in does not have to leave a huge hole in your pocket. It’s in the cosmetics and details that comprehensive design flourishes.
“The details are not the details. They make the design.” ~ Charles Eames
I am Lauren. Lover of all things pretty and practical. My two biggest obsessions are flowers and furniture. Born and raised in Illinois. Lived in Chicago for the past 12 years. Within the last couple years I have gotten engaged, bought a house and relocated to Wisconsin with my fiance, planned a wedding and got married! What better time to be designing and blogging! I also intend to included content about real lifestyle, e.g. food choices and recipes, household tips & tricks, DIY projects, crafts, beauty, fashion, entertaining, etc. Thank you and I hope you enjoy!